When writing regular
blog posts, we love to play them. Too often we run a blog that leaves a few weeks later because visitors are not appointments.
How about a blog? What habits can give visibility to your articles? And most importantly, how to bring new visitors to your web ecosystem?
As with any approach to online marketing, the ideal is to be mechanical. By setting reasonable goals - and sticking to them! - You are sure to achieve measurable results and optimizable.
1. Intervene in groups Linkedin, Video, communities Google+
Have you noticed how some social media networks become full? It includes content interesting, varied and qualified. This is provided by the users themselves and gets more comments and engagement, as if it had been distributed through traditional media.
Your goal is to publicize your blog. Groups and communities (depending if you are on a particular social network) is a real opportunity to distribute your articles and bring visitors to your blog.
Specifically, you must first identify the areas where you can post because they correspond to your area of expertise or create yourself. Then, at regular intervals, daily or weekly, have the reflex to provide members to read an article from your blog that might interest you and make returns and comments.
Some examples of communities in which you could do based on your specialty:
Social Media Google+
3D Printing on Linkedin
eTourism on Linkedin
Facebook
2. Write guest articles on other blogs
It is a highly developed across the Atlantic that democratizes our country practice: guest post - understand writing articles as a guest on a blog that is not yours. What an original sound on the blog of a colleague or the keys to its own space to an editor of his entourage is left section we write, that although a virtuous habit to make his blog!
In practice, you can offer all the people you meet through your work for you to write or publish your articles work. If so!
For example, here is what each other can bring:
Your suppliers: usage tips on products sold.
Your rating: evidence through interviews.
Your employees: their expertise on specific aspects of your benefits or the life of the company.
In all cases, you are a winner:
1. if you write an article on a blog other than your own: you will have regular visits drives it.
2. if you invite an editor on your blog: it will summarize his article on his own blog and insert a link to the full article - one that is so you!
Some blogs welcome guests all year: it is the case that offers Emarketinglicious who wishes to contribute by becoming a writer. For others, it is necessary to propose a collaboration on which to agree.
The important thing in all cases:
Check that the hearing of the blog is at your own target.
Send an email with your background, you already publish and offer story ideas to write content.
Write interesting content, useful or entertaining but certainly not business.
Observe the editorial charter and writing rules that collaboration is the most natural and easy as possible - even it is renewed!
3. Follow a mechanical on social networks
Often we think that a blog should only follow the news and it is a single-use content. However, this article you are reading is a cons-example. You would have read a few weeks ago, it would have been relevant and it will not be less in some time.
The distribution of your content on social networks you use is dynamic: new people follow you, some are close to you and plan more easily share your contributions, for example. Taking into account this phenomenon, you can rely on all your published content and not just the one you just wrote.
There are tools that allow you to program a routine on social networks (eg, Hootsuite, Buffer, PostRocket Facebook or even directly). This is a first step: It is important, of course, continue to react in real time to respond to questions and comments.
Thus, to make his blog, it is helpful to:
Establish a list of items we can (re) use over time for posts - an Excel spreadsheet or Google do the trick;
Set writing or may not include a # hashtag, 35% of statistics and dissemination of invitations to such rules;
Implement this mechanism regularly selflessly (he must suffer to be beautiful) and then measure results and improve what needs to be.
4. Answer the questions in forums
Internet forums bring together communities of people interested in a domain: because they are experts or because they have questions about it. At the time of content production is bloated online users are looking for confidence. It is precisely these areas that offer where you can get expert advice - filtered, validated or refuted by the community.
To publicize his blog, the idea is to participate in these discussions. Again, it comes to confidence and that is what you need to build. It is to show its expertise in responding specifically to a request by providing an additional perspective to what has been said. It was after this first step you can build a systematic relationship with your audience, making them come on your blog directly and encouraging even relay your content.
Moreover, by doing so you open the door space that search engines give a real place in their results and you talk to highly skilled surfers. Indeed, we speak for example Q & Yahoo! Forum Psychologies or Doctissimo, you've probably already seen a search result pointing to one of these community spaces:
In addition to being circles of interesting visibility to distribute blog posts, you will also see that these communities are inexhaustible sources of writing topics. All questions are many ideas for articles to publish on his blog. After writing the article that answers a question, you can return to the post to add a link to it: a new opportunity to make his blog!
