With time, the web for individuals is becoming not just a platform for communication, gaming, dating, but additionally an excellent chance to earn some cash, the most talked about subjects within the network - "how to earn money on the web?Inches Obviously, there's the vista that things are fraud, however, the amount of new sites keeps growing every single day, growing revenue of the proprietors and new online professions.
Obviously, earnings online - it isn't money falling in the sky, but by using some efforts to earn money online is much more than real.
For most people the web has turned into a supply of additional earnings sometime ago. So, let’s see the most straightforward methods to earn online without investment, experience and special understanding:
1. The monotonous routine "work" for college students - clicks links, compensated surfing and reading through of compensated advertising messages, input of captures, etc. Should you search sites that specialize with techniques of generating online, you will notice that the overwhelming quantity of them is devoted to the nonsense. "Generating" in by doing this are only able to be considered a cent, and just in case, for those who have limitless internet.
2. You may also earn money on the web on registration and participation within the polls and make posts on various forums with pay-per-publish. Some services pay out, as they say, a bit just for registration, the proprietors of some forums, to be able to "promote" these assets purchase because you are interacting on the forums, plus some companies, sometimes, take the specific marketing research and arrange interviews, participants are compensated a really bit for questionnaire.
3. Make money online with free streaming advertising texts in blogs, forums and internet sites, not so difficult task (for instance, filling a significant text sites for the money).
4. Online money for file storage (filling and installing files). File discussing - Online sites that gives a location to keep the files. Discussing services are very different. Some permit you to download all files with no limitations, while some deliberately introduce various limitations around the speed of access and convenience for that user to download files free of charge, offering to get rid of these limitations your money can buy. You can generate it around the second, since they're, typically, compensated to individuals who upload files on file discussing.
5. And something more choice of generating online - taking part in affiliate marketing programs, and accordingly - make money from recommendations. By doing this - simple, although not 100%. There's a large number of affiliate systems, that can function even new Web surfer, however for earnings along with other you ought to have some experience.
Regardless, I counsel you to try and earn on the web in ways that's nearer to you!
Blogernas
16 Jul 2013
Is it possible to earn money online?
IT sounds somewhat idyllic existence - you place up an internet business, place your ft on the desk and wait for a dollars flowing in. Same with it truly that simple to earn money online?
Well yes. With no. Really, 'it depends' would need to be my answer.
Getting produced online companies personally and 100s of economic proprietors in Nz, the United kingdom and Australia since 2000, and getting had the pleasure of meeting with many highly effective internet business proprietors via our bi-monthly Web Wednesday occasions, I have seen and experienced top notch that it's indeed possible to earn money online. The issue should really be how much cash, how quickly, and just how easily?
The significance of R n D
Still it shocks me the number of people I meet who set to earn money online prior to doing any real research apart from a little of 'Googling around'. You ought to also consider whether or not they could simply 'buy' an identical internet business from an out of the box place for example flippa.com.
If you have revealed that there's indeed a spot on the market (there might be some requirement for some professional assistance here), this will make it smart to research just how much traffic your site is prone to get. This can be done by utilizing simple tools like Google's keyword tool at https://adwords.google.com/o/KeywordTool or even more complex professional compensated software.
A game title of rates
After you have some signs of the number of people may search phrases associated with the suggested service or product you'll offer in your site, you have to see how to smartly make a website/internet business using the research greatly in your mind which will provide the site the very best possibility of bringing in the traffic.
Although you'll have key marketing messages depict, search engines like google index pages, not websites, so you should prepare pages particularly targeted at spinning in keyword people aimed at your website lair.
When you are generating traffic, it might be a game title of rates. Inside the industry we generally state that if 1-2% of traffic in your website are buying the merchandise available, this is an excellent rate of conversion. Naturally some websites perform better yet others perform worse, but knowing this figure will let you with a few predicting even before you get started.
But how can you really earn money online?
Well much like offline, you will find many different ways to earn money running a business online.
You can sell advertising in your website whether it is display advertisements or affiliate advertisements whereby you are making a commission on the items offered consequently of traffic produced via your site. But you need serious traffic dealing with your website with this to operate.
You can sell items online. It may be stuff you've produced or obviously sell others stuff. You are able to stock it, or even do what is known drop-shipping, which is to sell a product that's warehoused elsewhere, and when a purchase is produced it triggers the warehouse to publish the product. Great if you're doing serious volume or selling large products.
You can develop a brand new idea, a different way to do things. Something which solves individuals problems. And individuals might be ready to pay a regular membership for that service.
Whatever the right path of creating cash is online, much like offline business, regardless of how good your products or services is, you have to sell it off well, or nobody may even know you exist. And marketing well online, my pal, is another chapter within this ongoing digital story.
Well yes. With no. Really, 'it depends' would need to be my answer.
Getting produced online companies personally and 100s of economic proprietors in Nz, the United kingdom and Australia since 2000, and getting had the pleasure of meeting with many highly effective internet business proprietors via our bi-monthly Web Wednesday occasions, I have seen and experienced top notch that it's indeed possible to earn money online. The issue should really be how much cash, how quickly, and just how easily?
The significance of R n D
Still it shocks me the number of people I meet who set to earn money online prior to doing any real research apart from a little of 'Googling around'. You ought to also consider whether or not they could simply 'buy' an identical internet business from an out of the box place for example flippa.com.
If you have revealed that there's indeed a spot on the market (there might be some requirement for some professional assistance here), this will make it smart to research just how much traffic your site is prone to get. This can be done by utilizing simple tools like Google's keyword tool at https://adwords.google.com/o/KeywordTool or even more complex professional compensated software.
A game title of rates
After you have some signs of the number of people may search phrases associated with the suggested service or product you'll offer in your site, you have to see how to smartly make a website/internet business using the research greatly in your mind which will provide the site the very best possibility of bringing in the traffic.
Although you'll have key marketing messages depict, search engines like google index pages, not websites, so you should prepare pages particularly targeted at spinning in keyword people aimed at your website lair.
When you are generating traffic, it might be a game title of rates. Inside the industry we generally state that if 1-2% of traffic in your website are buying the merchandise available, this is an excellent rate of conversion. Naturally some websites perform better yet others perform worse, but knowing this figure will let you with a few predicting even before you get started.
But how can you really earn money online?
Well much like offline, you will find many different ways to earn money running a business online.
You can sell advertising in your website whether it is display advertisements or affiliate advertisements whereby you are making a commission on the items offered consequently of traffic produced via your site. But you need serious traffic dealing with your website with this to operate.
You can sell items online. It may be stuff you've produced or obviously sell others stuff. You are able to stock it, or even do what is known drop-shipping, which is to sell a product that's warehoused elsewhere, and when a purchase is produced it triggers the warehouse to publish the product. Great if you're doing serious volume or selling large products.
You can develop a brand new idea, a different way to do things. Something which solves individuals problems. And individuals might be ready to pay a regular membership for that service.
Whatever the right path of creating cash is online, much like offline business, regardless of how good your products or services is, you have to sell it off well, or nobody may even know you exist. And marketing well online, my pal, is another chapter within this ongoing digital story.
Posted by:
Blogernas, Updated at: 19.11
14 Jul 2013
Blogging And Keyword Research
Blogging and market and keyword research could be a confusing trek with the information you're most likely dealing with at this time online.
That which you finish track of, is generally just paralysis by analysis if this involves watching and reading through how you can effectively find and employ the key phrases or keywords and key phrases you want to focus on your audience with.
Wish to consider put an finish towards the blogging and keyword dilemma that a lot of people finish up in. Forget about rabbit holes, forget about analysis, only the solutions you've been searching for.
Keyword Tools, Software And Advice…
Possibly, similar to you at this time, I experienced the “rabbit hole” of market and keyword research for every single blog publish I produced, in the beginning.
The hype and sensationalism we'd not usually expect inside the seo community, is really larger than anybody imagined.
From Search engine optimization research software with other automated tools plus some, and that i quote, “advice” we receive can truly produce a paralysis by analysis impact on many of us.
I still find myself getting swept up inside it from time for you to time…argh!
However, things i have discovered I hang on to today and, after i find myself once more falling with the “rabbit hole of Search engine optimization,” I merely remember WHO I'm CREATING CONTENT FOR, YOU!
Next, I'm to simply writing things i hope is…good content that can help you.
Let’s first have a look at where market and keyword research plays it’s most significant role and, follow that up where it doesn't.
1. Your Site And Blog The Entire Picture
When first creating your site and blog, choosing the best key phrases to focus on your audience and search engines like google is very important. This initial and major step determines the ranking of the site in general, remember that.
Obviously exact match domains fail to work like they used too, however they will work because of the fact good content lays the reason for site itself.
Your meta information, i.e. the title and outline from the blog itself, will have to concentrate in your words.
Next will be the static pages. If you feel you'll need none, reconsider. While blogs add fresh relevant content, static pages really are a first step toward your website. Why?, since this is where individuals will find out more about you, the services you provide, items as well as, possibilities.
Static pages ought to be keyword wealthy, much less wealthy, but guess what happens I am talking about.
Your website in general ought to be enhanced. Title tags and explanations for static pages ought to be in place… without one, well, have fun with that.
2. Keyword Tools And Software
If you don't know right now, but Google Keyword Tool won't be as freely accessible because it was previously. In no time, you'll have to be drenched in each and every time for you to use, and that i mean to adwords.
However, it and, my other Google favorite Google Trends, to put it simply are sufficient to obtain began with internet, so far as market and keyword research is worried.
You will find many, many choices available within the Market And Keyword Research SOFTWARE wars, but you will not necessarily need them, seriously!
I see more and more people wasting time and expense with such things as Webfire Search engine optimization than simply simply using thier research to making solid content. They've been drawn in to the nightmare that's Search engine optimization!
Seo is essential to understand, but it's something that exist lost in tangible quick, both together with your some time and, finances.
Make use of the free tools for the time being, there's no real improvement in them, regardless of what anybody states.
3. Focusing on Traffic Together With Your Blogs
I realize getting specific having a blog publish, it's what I've been doing for a long time to construct 10's of 1000's of customers. But here's my little secret, I spend under 3-a few minutes on market and keyword research for that words I select to focus on with.
Is the opposite of all you hear right? You wager!
But, apparently you're here, therefore it works.
See, here's list of positive actions:
1. Discover the words or phrase you need to target.
2. Make certain there's a minimum of some traffic. The total amount will depend on you.
3. Once you discover there's traffic, ignore anything else. Which includes competitive garbage too!
4. Enhance the title.
5. Make certain your site publish is really accurate and, is useful.
6. Continue creating!
I cut back time trying to puzzle out what my competition level is, and much more time developing a “better” response to the issue being requested. I don't take care of competition, there's none by myself blog.
Here's my considered why I actually do this by not missing on the certain subject, I'm actually adding depth to my blog. And, if a person comes there through another link, but that specific subject could be even more described with that piece, well, with the “related posts” links, they are able to can get on without departing my website.
So, obviously of this specific strategy, I'm both adding solid Search engine optimization methods to my website and, creating fresh relevant content that keeps people on my small site longer. Therefore makes conversion from the traffic that rather more possible.
Don't hesitate on creating content. Don't get lost in paralysis by analysis of blogging and market and keyword research, just produce the solutions anyways and save that stuff for individuals who don't know much better.
That which you finish track of, is generally just paralysis by analysis if this involves watching and reading through how you can effectively find and employ the key phrases or keywords and key phrases you want to focus on your audience with.
Wish to consider put an finish towards the blogging and keyword dilemma that a lot of people finish up in. Forget about rabbit holes, forget about analysis, only the solutions you've been searching for.
Keyword Tools, Software And Advice…
Possibly, similar to you at this time, I experienced the “rabbit hole” of market and keyword research for every single blog publish I produced, in the beginning.
The hype and sensationalism we'd not usually expect inside the seo community, is really larger than anybody imagined.
From Search engine optimization research software with other automated tools plus some, and that i quote, “advice” we receive can truly produce a paralysis by analysis impact on many of us.
I still find myself getting swept up inside it from time for you to time…argh!
However, things i have discovered I hang on to today and, after i find myself once more falling with the “rabbit hole of Search engine optimization,” I merely remember WHO I'm CREATING CONTENT FOR, YOU!
Next, I'm to simply writing things i hope is…good content that can help you.
Let’s first have a look at where market and keyword research plays it’s most significant role and, follow that up where it doesn't.
1. Your Site And Blog The Entire Picture
When first creating your site and blog, choosing the best key phrases to focus on your audience and search engines like google is very important. This initial and major step determines the ranking of the site in general, remember that.
Obviously exact match domains fail to work like they used too, however they will work because of the fact good content lays the reason for site itself.
Your meta information, i.e. the title and outline from the blog itself, will have to concentrate in your words.
Next will be the static pages. If you feel you'll need none, reconsider. While blogs add fresh relevant content, static pages really are a first step toward your website. Why?, since this is where individuals will find out more about you, the services you provide, items as well as, possibilities.
Static pages ought to be keyword wealthy, much less wealthy, but guess what happens I am talking about.
Your website in general ought to be enhanced. Title tags and explanations for static pages ought to be in place… without one, well, have fun with that.
2. Keyword Tools And Software
If you don't know right now, but Google Keyword Tool won't be as freely accessible because it was previously. In no time, you'll have to be drenched in each and every time for you to use, and that i mean to adwords.
However, it and, my other Google favorite Google Trends, to put it simply are sufficient to obtain began with internet, so far as market and keyword research is worried.
You will find many, many choices available within the Market And Keyword Research SOFTWARE wars, but you will not necessarily need them, seriously!
I see more and more people wasting time and expense with such things as Webfire Search engine optimization than simply simply using thier research to making solid content. They've been drawn in to the nightmare that's Search engine optimization!
Seo is essential to understand, but it's something that exist lost in tangible quick, both together with your some time and, finances.
Make use of the free tools for the time being, there's no real improvement in them, regardless of what anybody states.
3. Focusing on Traffic Together With Your Blogs
I realize getting specific having a blog publish, it's what I've been doing for a long time to construct 10's of 1000's of customers. But here's my little secret, I spend under 3-a few minutes on market and keyword research for that words I select to focus on with.
Is the opposite of all you hear right? You wager!
But, apparently you're here, therefore it works.
See, here's list of positive actions:
1. Discover the words or phrase you need to target.
2. Make certain there's a minimum of some traffic. The total amount will depend on you.
3. Once you discover there's traffic, ignore anything else. Which includes competitive garbage too!
4. Enhance the title.
5. Make certain your site publish is really accurate and, is useful.
6. Continue creating!
I cut back time trying to puzzle out what my competition level is, and much more time developing a “better” response to the issue being requested. I don't take care of competition, there's none by myself blog.
Here's my considered why I actually do this by not missing on the certain subject, I'm actually adding depth to my blog. And, if a person comes there through another link, but that specific subject could be even more described with that piece, well, with the “related posts” links, they are able to can get on without departing my website.
So, obviously of this specific strategy, I'm both adding solid Search engine optimization methods to my website and, creating fresh relevant content that keeps people on my small site longer. Therefore makes conversion from the traffic that rather more possible.
Don't hesitate on creating content. Don't get lost in paralysis by analysis of blogging and market and keyword research, just produce the solutions anyways and save that stuff for individuals who don't know much better.
Posted by:
Blogernas, Updated at: 04.18
27 Jun 2013
Global Facebook Pages: what brands are doing Spanish?
Since in 2012 Facebook announced the launch of its global pages , there are many multinationals have joined this option to globally manage their local communities of fans. This is, yes, of a formula in principle reserved advertisers whose online application is managed through the Facebook sales team .
What advantages provided global Facebook pages? First, the possibility of bringing together in a single fanpage, with the same web address, to all the fans that the brand has in different countries, rather than disperse in pages per market. But without losing the ability to adapt and local segmentation of the message: the country brand can customize the cover image, the app tabs and messages depending on the destinations in which it operates, thereby improving engagement with followers in each geographical area.
Although the global page has a unique URL, each Facebook user is automatically redirected to the local version for your country. And if you want you can "Change Region" and consult the other international versions available.'s Global page administrator can, in turn, display the statistics of all global supporters, at a glance.
A simple and effective way to manage a global fan community with strong international companies and multinational implementation. Among the first companies that pushed for this option included Coca-Cola , Dove , Kit Kat ...
Few, however, the Spanish companies that have opted for this alternative. A lack of an international? Low capacity? For true global management of your communication? Or lower advertising budget on Facebook?
Here are three Spanish firms that have established themselves as global Facebook page:
1. NH Hoteles . Your global page has just over 76,500 fans and has specific versions for Spain, Germany, Argentina, Holland, Italy, Mexico and Portugal. Although the line graph of the cover image for each version is the same, varies the language and the number of tabs available for each country. Their posts, with a clear focus on tourism, are adapted according to the main attractions in each market (not forgetting the touch aspirational and recommendations of international destinations), and also to use the appropriate language (obviously), also use ad hoc localism.
2. Softonic . With over 401,000 fans, the global page of this Spanish company software distribution (with offices in USA, Shanghai and Japan) has versions for 45 countries, from Algeria to Martinique, through Poland and Venezuela. Maintains, yes, a pattern very homogeneous media with the same type of cover image in different languages and the same number of tabs per country. Also the post are, in a high percentage of similar content in different languages, although certain markets does perform specific communications products and launches.
3. Privalia . Global page has more than 2.6 million fans and 22 versions per country, all of Latin America, except for Spain, Andorra, Vatican City and Italy. However, several local versions, such as Bolivia and El Salvador, redirected to the version for Mexico. Privalia does change the cover picture by market type, and the content of his post, according to local promotion campaigns launched .
These three cases of Spanish brands with global page on Facebook have been identified with the assistance of the students of Master Social Media and Community Manager at UNED , especially Fernando Vila and Ruth Fernandez.
And you, do you know any other Spanish brand with global page on Facebook? What do you think should be the poor implementation Global page between Spanish companies?
What advantages provided global Facebook pages? First, the possibility of bringing together in a single fanpage, with the same web address, to all the fans that the brand has in different countries, rather than disperse in pages per market. But without losing the ability to adapt and local segmentation of the message: the country brand can customize the cover image, the app tabs and messages depending on the destinations in which it operates, thereby improving engagement with followers in each geographical area.
Although the global page has a unique URL, each Facebook user is automatically redirected to the local version for your country. And if you want you can "Change Region" and consult the other international versions available.'s Global page administrator can, in turn, display the statistics of all global supporters, at a glance.
A simple and effective way to manage a global fan community with strong international companies and multinational implementation. Among the first companies that pushed for this option included Coca-Cola , Dove , Kit Kat ...
Few, however, the Spanish companies that have opted for this alternative. A lack of an international? Low capacity? For true global management of your communication? Or lower advertising budget on Facebook?
Here are three Spanish firms that have established themselves as global Facebook page:
1. NH Hoteles . Your global page has just over 76,500 fans and has specific versions for Spain, Germany, Argentina, Holland, Italy, Mexico and Portugal. Although the line graph of the cover image for each version is the same, varies the language and the number of tabs available for each country. Their posts, with a clear focus on tourism, are adapted according to the main attractions in each market (not forgetting the touch aspirational and recommendations of international destinations), and also to use the appropriate language (obviously), also use ad hoc localism.
These three cases of Spanish brands with global page on Facebook have been identified with the assistance of the students of Master Social Media and Community Manager at UNED , especially Fernando Vila and Ruth Fernandez.
And you, do you know any other Spanish brand with global page on Facebook? What do you think should be the poor implementation Global page between Spanish companies?
Posted by:
Blogernas, Updated at: 16.29
26 Jun 2013
The digital signage claimed a place in the marketing strategies
In Spain there are 12,000 screens digital signage advertising networks, and other 22,000 in corporate channels. In fact, our country is one of the five major European markets in this area, along with Germany, France, Italy and the UK, and in anticipation of growth. Are some of the data to be handled at the opening of Total Media, Fair Digital Signage, Kiosk and Mobile Marketing, which began on October 6 in Madrid.
From "cautious optimism" could be described the atmosphere that prevailed in the sector: optimism, because the digital signage as a viable alternative seems to develop digital marketing; moderate, because there is still some way to go. The challenge: establish itself as a fully integrated element in the digital marketing strategies of the companies. Among the "success stories" analyzed in Total Media, the campaign of McDonald's in Piccadilly Circus in 2009 through a giant LED screen, before which the passersby began photographed to share your images on social networks.
Halfway between the "pros" ...
Among the advantages that digital signage wields to claim their place in the digital marketing are:
However, there are still some remaining challenges, including:
From "cautious optimism" could be described the atmosphere that prevailed in the sector: optimism, because the digital signage as a viable alternative seems to develop digital marketing; moderate, because there is still some way to go. The challenge: establish itself as a fully integrated element in the digital marketing strategies of the companies. Among the "success stories" analyzed in Total Media, the campaign of McDonald's in Piccadilly Circus in 2009 through a giant LED screen, before which the passersby began photographed to share your images on social networks.
Halfway between the "pros" ...
Among the advantages that digital signage wields to claim their place in the digital marketing are:
- Segmentation.'s Contents published can be segmented to select messages based on each area or region, time or terminals.
- Cost reduction. Saves on production and distribution of promotional material.
- Effectiveness. At the point of sale (where you take 75% of purchasing decisions), the dynamic displays increase sales by 83%, while the static they do by 39%, according to the International Association of Marketing .
- Instantaneity. Messages can be changed in seconds by the consumer who is in front or external conditions.
- Retention capacity.'s 33% of people who pass by posters dynamic watch the screen for more than a second, while only 15% view the static display.
However, there are still some remaining challenges, including:
- Content.'s No good either. For digital signage visibility and contribution really be effective, it is necessary to create content for this channel and get to know the whole game through messages to interact with the phone (by downloading content, offers, promotions or sending images), with the environment or social networks.
- Measurement systems. Not yet been fully consolidated the audience measurement systems and results. Although among the terms mentioned in the opening of Total Media included "notoriety", "branding" and "influence on purchase decisions", the big question left unanswered in the air was: how investment is recovered?
- The local laws. In many municipalities, the implementation of dynamic signage circuits abroad is subject to severe restrictions.
Posted by:
Blogernas, Updated at: 18.08
The new formats of digital marketing
Integration, flexibility, personalization and interaction are some of the defining characteristics of the new formats and digital marketing tools. Internet becomes the medium king measurement capability, ease to adapt the campaign in terms of its evolution, the potential for data management offering, its immediacy and low cost and investment required. It was one of the conclusions of the Day ICEX-Ficod digital marketing as a tool to support the internationalization of the digital content industry developed on 30 September in Madrid. Yes, all thanks to the new display formats, the reinvention of email marketing, membership and, of course, the mobile marketing.
Here are some trends:
Rise of Rich Media formats that increase ratios favoring persuasion and purchase intent. His final consolidation in the advertising environment is given by the increased bandwidth of Internet service providers, the introduction of more compact and reliable software (html5), the decline in the costs of server hosting and development of systems ad serving.
New display formats. Facing the traditional banner gaining ground the corner layer (the corner that seems to unfold in a web page), the full page (page up and down), the video overlay (video translucent occupies 20% of the screen) and integrated sponsorship. Formats intrusive for the user, but also more effective.
Combining video. In Spain, the CTR (leading indicator for the effectiveness of a campaign) is a meager 0.14% on average. Including video Rich Media formats doubles the level of user retention and effectiveness.
The mobile as a channel of interaction with the brand, buying and lead generation. Additionally, with new formats: dynamic banners, reveal, rotate and drop down screens. With combination of different types of campaign: SMS, MMS, bidi codes ...
Consolidation of affiliate marketing, which are the carriers who choose the campaign, depending on their users.
Email marketing as 100% segmentable tool, customizable and measurable. More effective efforts to capture loyalty. And with the need to adapt to the multitude of viewing and reading devices that the user has available (computer, mobile, ...): creatives therefore avoid flash or java script. Yes, email marketing, raw simplicity. Do not use terms like "click here", "free" case or "going to win", because it will inevitably end up in the spam bin.
Here are some trends:
Rise of Rich Media formats that increase ratios favoring persuasion and purchase intent. His final consolidation in the advertising environment is given by the increased bandwidth of Internet service providers, the introduction of more compact and reliable software (html5), the decline in the costs of server hosting and development of systems ad serving.
New display formats. Facing the traditional banner gaining ground the corner layer (the corner that seems to unfold in a web page), the full page (page up and down), the video overlay (video translucent occupies 20% of the screen) and integrated sponsorship. Formats intrusive for the user, but also more effective.
Combining video. In Spain, the CTR (leading indicator for the effectiveness of a campaign) is a meager 0.14% on average. Including video Rich Media formats doubles the level of user retention and effectiveness.
The mobile as a channel of interaction with the brand, buying and lead generation. Additionally, with new formats: dynamic banners, reveal, rotate and drop down screens. With combination of different types of campaign: SMS, MMS, bidi codes ...
Consolidation of affiliate marketing, which are the carriers who choose the campaign, depending on their users.
Email marketing as 100% segmentable tool, customizable and measurable. More effective efforts to capture loyalty. And with the need to adapt to the multitude of viewing and reading devices that the user has available (computer, mobile, ...): creatives therefore avoid flash or java script. Yes, email marketing, raw simplicity. Do not use terms like "click here", "free" case or "going to win", because it will inevitably end up in the spam bin.
Posted by:
Blogernas, Updated at: 17.43
Three viral campaigns and a lesson
Three campaigns have caught my attention in recent days: the brilliant The Tipp-Experience, the mysterious Crescefrederico and modest, but no less effective, Trekking and Adventure. A brief summary:
- The Tipp-Experience. Viral video of Tipp-Ex via Youtube. Since August 5, the videos have scored more than four million copies, and the channel has over 12,500 subscribers and over 10,300 comments to September 8. These figures spectacular ... harvested for traditional product and disused appearance as Tipp-Ex. Try, try to write and rewrite words ...
- Crescefrederico. Campaign which started on Twitter through a # FF, in plan and therefore with teaser poster (Brazilian) still unknown. The protagonist, FredericoPMG must achieve growth through # FF tweets and launch it. Accompanied by a website and a couple of videos on Youtube that since the campaign began on June 22 have added almost 118,000 views.
- Trekking and Adventure. Simple but ingenious. Under the premise "What is the weirdest thing ..." this adventure travel agency and contest invites users to submit photos of the toilet , the food or the most amazing place where they slept through the respective Facebook pages . The agency fanpage has about 1,400 followers. The competition involved, so far, another 600. And the deadline is December 31.
What they all have in common? (Not discover gunpowder, I know).
- Interactivity in its pure state, especially in the first two cases. The ability to engage the public giving him "knob" on the campaign.
- Fun and entertainment as leitmotif. Smile The power generates greater force than any claim.
- Complicity with the user / customer and vehicle.
- The joint and coordinated use of various social networks to boost virality, but always with one of them as a pivot: Youtube in the first case, the second Twitter, Facebook in the third.
- The use of social networking as an advertising platform, but not pay it.
- His character 360.
And as a final lesson: today, more than ever, a good idea is better than a big budget.
- The Tipp-Experience. Viral video of Tipp-Ex via Youtube. Since August 5, the videos have scored more than four million copies, and the channel has over 12,500 subscribers and over 10,300 comments to September 8. These figures spectacular ... harvested for traditional product and disused appearance as Tipp-Ex. Try, try to write and rewrite words ...
- Crescefrederico. Campaign which started on Twitter through a # FF, in plan and therefore with teaser poster (Brazilian) still unknown. The protagonist, FredericoPMG must achieve growth through # FF tweets and launch it. Accompanied by a website and a couple of videos on Youtube that since the campaign began on June 22 have added almost 118,000 views.
- Trekking and Adventure. Simple but ingenious. Under the premise "What is the weirdest thing ..." this adventure travel agency and contest invites users to submit photos of the toilet , the food or the most amazing place where they slept through the respective Facebook pages . The agency fanpage has about 1,400 followers. The competition involved, so far, another 600. And the deadline is December 31.
What they all have in common? (Not discover gunpowder, I know).
- Interactivity in its pure state, especially in the first two cases. The ability to engage the public giving him "knob" on the campaign.
- Fun and entertainment as leitmotif. Smile The power generates greater force than any claim.
- Complicity with the user / customer and vehicle.
- The joint and coordinated use of various social networks to boost virality, but always with one of them as a pivot: Youtube in the first case, the second Twitter, Facebook in the third.
- The use of social networking as an advertising platform, but not pay it.
- His character 360.
And as a final lesson: today, more than ever, a good idea is better than a big budget.
Posted by:
Blogernas, Updated at: 16.25
Langganan:
Postingan (Atom)